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SHOCK YOURSELF

Exceed your expectations—
shock the world in the process.

G-SHOCK SHOCK YOURSELF

Do more than they expect.

They already have an idea of what you can do. Give them a new one.

Shock Yourself is a call to set your own standard, push beyond doubt, and surprise yourself in the process. Built on the persistence behind G-SHOCK itself, it turns toughness into something personal: not chasing everyone else’s definition of progress, but discovering what you can do next.

Explore featured watches

Growth defined by yourself , not by everyone else.

G-SHOCK SHOCK YOURSELF
Shop G-SHOCK Watches
GA2100-1A1
BUY NOW

GA-2100-1A1 Iconic Watch

• 200M Water Resistant
• World Time


DW5600UBB-1
BUY NOW

GW5000UBB-1 Iconic Watch

• 200M Water Resistant
• 24 hr format (military time)


G-SHOCK SHOCK YOURSELF

  • Musician in a sleeveless black top holding a guitar and wearing a black G-SHOCK watch.

    Make Your Own Noise

  • Person with bright blue hair wearing a textured blue top and a G-SHOCK watch.

    Change the Frequency

  • Long-haired person wearing sunglasses and a black digital G-SHOCK watch with one hand near their face.

    Break the Frame

Bold Camo Series

Don’t Blend In

Camouflage gets rewritten in G-SHOCK form. Street-ready patterns, bold silhouettes, and gold accents designed to be noticed.

Shop all Bold Camo G-SHOCK watches
BOLD CAMO SERIES, CAMO AND GOLD
GM6900CMG-3
BUY NOW

GM-6900CMG-3 Camo and Gold Watch

• 200M Water Resistant
• World Time
• Stopwatch
• Flash Alerts
• LED backlight (Super Illuminator)

BOLD CAMO SERIES, CAMO AND GOLD
DW6900CMG-3
BUY NOW

DW-6900CMG-3 Camo and Gold Watch

• 200M Water Resistant
• World Time
• Stopwatch
• Flash Alerts
• LED backlight (Super Illuminator)

BOLD CAMO SERIES, CAMO AND GOLD
GA700CMG-3A
BUY NOW

GA-700CMG-3A Camo and Gold Watch

• 200M Water Resistant
• World Time
• Stopwatch
• LED backlight (Super Illuminator)

BOLD CAMO SERIES, CAMO AND GOLD
GAV01CMG-3A
BUY NOW

GA-V01CMG-3A Camo and Gold Watch

• 200M Water Resistant
• World Time
• Stop Watch
• Double LED plus (Super Illuminator)

BOLD CAMO SERIES, CAMO AND GOLD
DW6900CF-1
BUY NOW

DW-6900CF-1 Camo and Gold Watch

• 200M Water Resistant
• World Time
• Stop Watch
• LED backlight (Super Illuminator)

BOLD CAMO SERIES, CAMO AND GOLD
GA700CF-1A
BUY NOW

GA-700CF-1A Camo and Gold Watch

• 200M Water Resistant
• World Time
• Stopwatch
• LED backlight (Super Illuminator)

Shop All G-SHOCK

Shop G-SHOCK Watches

Frequently Asked Questions

Know Your G-SHOCK.

What does “Shock Yourself” mean?

Shock Yourself is a call to set your own standard, push beyond doubt, and surprise yourself in the process. It shifts the focus from meeting everyone else’s expectations to discovering what you can do next.

Which watches are featured on this page?

The campaign’s primary featured models are the GA2100-1A1 and DW5600UBB-1 . The page also highlights the Bold Camo series.

Where can I find more G-SHOCK styles?

Start with the G-SHOCK Iconic Styles guide to compare the classic 5000/5600 square, the slim octagonal 2100, the triple-graph 6900, and the large-face 110 series. You can also continue directly to the campaign’s Bold Camo collection.

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