SHOCK YOUR LIFE
by Filippo Cantoni a.k.a Trailedout
"Since I was 8 y.o. Casio G shock always been an icon to me and literally shocked my youth.
When MTV popped into my youth through the Italian television, the G shock commercial stunned me and my whole generation with his « pre gorpcore » design and radical colorways.
The song was a pure counter culture juice - R.A.W. - Chief & Soci And the ADV was a glitchy soft core 90s delivery - “Shock your life”
Short, intense and goosebumping this campaign fixed the G-Shock in my mind forever.
Formally tough and durable, strictly related to functionality with innovative textures, the G-Shock is now a perfect expression of a contemporary gorp core aesthetic carrying the 90s flavour to nowadays. Casio G-Shock got it as a real background not like many other brands on the market that are trying to replicate it as from a hype input/trend.
Coming back to my personal experience , the GBD H2000 is reprezenting the meeting point of my personal counter culture background 90s flavoured and the ultra sport attitude.
I’m glad Casio is stepping into the sport watches field because we’ll have a lot to share in the future :-). "
"April 2023:
Cold Brewing at home in Milan and having on charge the Casio H2000 before a early spring biking session.
March 2023:
Copenhagen. Meeting my danish family and running from Coffee Collective to Prolog in meatpacking district."
A NEW PLAYGROUND
"Milan 2023: with a bunch of friends we’re working on activating a new way of experiencing sports , where the ultra trail experience and the creative background of the community members are mixing up in a fresh new recipe.
Coffee Run Club , Sonic Step Society and The Infamous Loop Mental Athletic are some of the new project that are attracting and shocking our runners in Milan every week!
Moving fast during early mornings thru the urban jungle before the city wake up, we head to the best Specialty Coffee to discover new ways of brewing Single origin.
We race without permission during the night and we share ideas and feedback about new products every Wednesday morning meeting up at 7.00 in the iconic northern part of the downtown - Porta Venezia.
This whole energy and collaboration is a way to make some noise in a healty way and educate to a new Culture of running, riding and pushing ourself over the boundaries.
You’ll find us on the asphalt chatting and laughing every week or racing the most iconic trail running events in the Alps. What you’ll find ? Fun, smiles, healthy competition and good taste. And of course .. The best coffees :-) "
"February 2023:
Starting to build legs for the new season. Reps and progressive sessions in the foggy Parco Nord in Milan.
March 2023:
When is too early to trail run on high elevation because of the snow, we train in the nightime in the prealps on racing night condition for summer Ultra Trail goals."
THE GBD-H2000
