Out of pattern
Camouflage usually means: blending in, seizing the right moment, staying in control. But G-SHOCK turns that principle on its head. Camouflage becomes a statement; visibility becomes a strategy.
Since 1983, our iconic designs have stood for uncompromising durability. Now they meet progressive street style and a minimalist, urban aesthetic.
For G-SHOCK, camouflage is more than just a pattern; it’s an attitude. “Out of Pattern” stands for the deliberate breaking of rules, for moving outside the lines. A mindset that also shapes Japanese drift culture: uncompromising individuality and paint jobs that prefer to provoke rather than blend in.
Adapt?
Never.
Go into hiding?
Only when necessary.
The all-over camouflage pattern covers the case and bracelet without compromise, in earthy shades of gray, green, and beige, or darker tones of gray, brown, and olive. Right in the middle: a hidden “G,” almost invisible, yet always present. This camouflage isn’t meant to disappear. It’s meant to be seen. A play on perception and expectations, without ever losing sight of function.
Made for the urban jungle.
Nissan Skyline GT-R
A vehicle that serves as a visual anchor—one that doesn’t just drive by, but appears like a signal in the rearview mirror: the iconic 2001 Nissan Skyline R34 GTT.
Through the avant-garde fashion brand Ottolinger, this Japanese engineering icon becomes a rolling manifesto. Here, camouflage merges with couture, heritage with rebellion. The design takes the codes of Japanese drift and custom culture, deconstructs them, and translates them into a new form of high fashion on four wheels.
All episodes
Episode 1
Hamburg’s back alleys, flickering neon lights, and a vision from Tokyo: something new is taking shape here. Inspired by the urban jungle, bold lines meet a unique camouflage design. Well-camouflaged, but never invisible-a look that blends in while standing out. Lightweight, modern, and made for the streets.
Episode 2
Finally, the day of the big order has arrived.
Everything is now a race against time:
The garage door opens. The key turns the ignition. The engine starts. For this moment, there is only one goal: to complete the job within the time limit. Just 10 minutes? No problem with the right engine. The duffel bag, crammed full of valuable goods, is handed over just in time. But that's far from the end.