In the mid-1980s, G-SHOCK exploded onto the scene, first embraced by skateboarders for its unparalleled toughness. What began as a symbol of resilience quickly transcended subcultures, becoming a defining icon in street culture and an essential piece of wristwear in music, fashion, sports, and the vibrant world of urban artistry. Over the years, our signature case designs have evolved, continuously setting the standard and inspiring the bold, cutting-edge creations of today.