Collaboration with Surfrider Foundation Japan: Oneness with nature in the sunrise surf
Inspired by the sunrise surf, this new watch captures the serene beauty of a beach bathed in the warm glow of morning sunlight, expressed using a harmonious variegated blend of yellow and beige tones. Featuring bio-based resin and Tough Solar technology, this watch embodies a commitment to sustainability and harmony with nature — a core mission of the Surfrider Foundation Japan.
Line up
Specifications
• Shock-resistant structure
• 20 bar water resistance
• Solar-powered
• 5 world times selected from 48 cities
• 1/100-second stopwatch
• Countdown timer
• 5 daily alarms
• Full-auto LED backlight (Super Illuminator)
SURFRIDER FOUNDATION JAPAN
The Surfrider Foundation has its roots in voluntary water quality monitoring activities at surf spots initiated by surfers in California. It was established in California in 1984. Today, it operates as an international environmental NGO active in 10 countries, primarily in the United States. In Japan, activities began in 1993, and it became a general incorporated association in 2011.
Features
Capturing the beauty of the sunrise surf with mixed-color bio-based resin
Inspired by the early hours of sunrise, when surfers gather in pursuit of perfect waves, this design captures the radiant beauty of a sunlit ocean. The variegated blend of yellow and beige tones, achieved using mixed-color molding, creates a one-of-a-kind, random texture for each watch, reminiscent of nature’s dynamic patterns. Crafted with bio-based resin, the watch reflects a commitment to reducing environmental impact.
Due to the characteristics of mixed-color molding, there are individual differences in color and pattern in every timepiece.
The second image is included for illustrative purposes only.
Logo and message conveying the desire to live in harmony with nature
The Surfrider Foundation Japan logo is featured on the watch face and case back, while the hashtag #oceanfriendlylifestyle is printed on the band. These design features were added to express the desire to live in harmony with the ocean and nature.
Tough Solar powered for converting light to energy
Generates ample power from sunlight, a natural energy source, for smooth operation of even the most power-hungry functions, from Bluetooth® connectivity to radio wave reception.
Special packaging
The watch comes in environmentally responsible packaging made with recycled materials to help preserve the environment.
Super Illuminator (high-brightness full-auto LED backlight) for maintaining watch readability in the dark
