Join G-SHOCK in supporting breast cancer awareness and research!
This G-SHOCK watch embodies the Casio commitment to pink ribbon campaigns, which raise awareness of the importance of early detection, diagnosis and treatment of breast cancer. G-SHOCK and Pink Ribbon are natural allies, sharing a dedication to building a world where everyone can be healthy, is free to be themselves, and never misses out due to illness.
To join G-SHOCK and participate in the movement, keep an eye out for fundraising campaigns and events around the world throughout “Pink October,” which is Breast Cancer Awareness Month, when the pink ribbon is out in full force.
Special Packing
G-SHOCK
Global Pink Ribbon actions
Europe
With this special edition, the brand aims to highlight the importance of early detection and awareness while supporting the French non-profit organization Odyssea with a donation. In addition, CASIO will sponsor charity race entries, giving employees the opportunity to take part in the Paris event, which is expected to welcome more than 50,000 participants.
Odyssea
Odyssea is a French non-profit organization dedicated to the fight against breast cancer. Through sporting events, awareness campaigns, and fundraising initiatives, the organization supports research projects and programs aimed at improving the quality of life of people affected by breast cancer. Since 2002, when the association organised its first race around the Eiffel Tower, it has continued to grow and now offers a circuit of 12 races and walking events across France. More than 18 million euros has been raised and donated locally, thanks to the involvement of over 1.5 million participants. 2025 was a record-breaking year, with more than 2 million euros raised. In 2026, Odysséa aims to go even further!
Japan
In 2026, Casio will donate 5% of the proceeds from the sale of this watch in Japan to J.POSH.
J.POSH
J.POSH (Japan Pink-Ribbon of Smile and Happiness) is a certified non-profit organization that has been engaged in unique Pink Ribbon initiatives for over 20 years. Its activities include raising awareness about the importance of early detection of breast cancer, promoting greater access to screening, and supporting breast cancer patients and their families.
United States
In 2026, Casio will donate $25,000 to the Breast Cancer Research Foundation (BCRF) and feature the BCRF logo on the product packaging to help raise awareness and understanding of the organization.
BCRF
The Breast Cancer Research Foundation (BCRF) is dedicated to ending breast cancer by advancing the world's most promising research. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
Taiwan
In 2026, Casio will donate a portion of proceeds from product sales to the Taiwan Breast Cancer Foundation.
Taiwan Breast Cancer Foundation
Taiwan Breast Cancer Foundation is dedicated to raising awareness about breast cancer, promoting early detection, and supporting patients and their families. Its services include public education programs, breast cancer screening campaigns, patient counseling, support groups, and funding for research and treatment assistance.
Malaysia
In Malaysia, G-SHOCK supported the Putrajaya Pink October Run 2025, a breast cancer awareness event, by providing Pink Ribbon models. Together with the local community, we helped raise awareness of breast cancer and supported the Pink Ribbon movement.
Colombia
In Colombia, G-SHOCK partnered with the AMESE Foundation to support breast cancer awareness and women affected by breast cancer. During Pink Month, we promoted the campaign through the foundation's website and donated 5% of sales from participating pink-tone models to support the foundation's awareness and patient support activities.
Asociación AMESE
AMASE is non-profit organization in Colombia founded in February 2006 that provides support to women with breast cancer, promotes early detection, and uses the pink ribbon as the universal symbol for breast cancer awareness.
Azerbaijan
In Azerbaijan, G-SHOCK hosted a special session with artist Samia and distributed educational leaflets highlighting the importance of breast cancer screening, helping raise awareness of early detection.
Uzbekistan
In Uzbekistan, G-SHOCK sponsored an annual medical seminar that fosters dialogue among representatives from the medical, scientific, educational, and business sectors to raise awareness of breast cancer prevention, family health, and the importance of early detection.