New York, often called the city that never sleeps, is one of the most well-known cities in the world, home to landmarks such as the Statue of Liberty and Times Square. The FDNY, the New York City Fire Department, stands as the city’s guardian. In a city of towering skyscrapers, it is their work that keeps New York safe. With that in mind, a simple idea emerged: what if a fire truck, representing New York’s toughness, stepped on a G-SHOCK?

In the freezing cold and snow, a fire truck appeared, its iconic red and white body shining in the morning light. The experiment took place on a Brooklyn street overlooking the skyline. A single DW-5600 was placed on a charred wooden board. The fire truck, having arrived in Brooklyn, took its distance and prepared for the test. As the engine roared, vibrations ran through the ground and across the road. G-SHOCK has overcome many challenges, but this time it faces not only a fire truck, but also the extreme cold of New York. At last, with a thunderous roar, the fire truck rolled forward. With the siren blaring, it gradually picked up speed. Just as it passed before our eyes, in the next instant, once, then twice, the front and rear wheels ran over the G-SHOCK. As we watched in tense silence, a firefighter cautiously approached it.

“10:58:52...10:58:53...”

Without a single scratch, the G-SHOCK was once again, still ticking with perfect precision. It had withstood both the force of the fire truck and New York’s extreme cold.

Following the massive trailer truck test in Los Angeles, G-SHOCK has now faced the impact of another vehicle that defines America: a New York City fire truck. What country, what kind of environment will it face next? The glass, still without a single scratch, builds anticipation for the next challenge.