Join G-SHOCK in supporting breast cancer awareness and research!
This G-SHOCK watch embodies the Casio commitment to pink ribbon campaigns, which raise awareness of the importance of early detection, diagnosis and treatment of breast cancer. G-SHOCK and Pink Ribbon are natural allies, sharing a dedication to building a world where everyone can be healthy, is free to be themselves, and never misses out due to illness.
To join G-SHOCK and participate in the movement, keep an eye out for fundraising campaigns and events around the world throughout “Pink October,” which is Breast Cancer Awareness Month, when the pink ribbon is out in full force.
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GMA-S145PK-4A
G-SHOCK
GLOBAL PINK RIBBON ACTIONS
JAPAN
In 2025, Casio will donate 5% of the proceeds from the sale of this watch in Japan to J.POSH.
【J.POSH】
J.POSH (Japan Pink-Ribbon of Smile and Happiness) is a certified non-profit organization that has been engaged in unique Pink Ribbon initiatives for over 20 years. Its activities include raising awareness about the importance of early detection of breast cancer, promoting greater access to screening, and supporting breast cancer patients and their families.
UNITED STATES
In 2025, Casio will donate $25,000 to the Breast Cancer Research Foundation (BCRF) and feature the BCRF logo on the product packaging to help raise awareness and understanding of the organization.
【BCRF】
The Breast Cancer Research Foundation (BCRF) is dedicated to ending breast cancer by advancing the world's most promising research. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
* Photo shows the packaging of the product released in 2024.
TAIWAN
In 2025, Casio will donate a portion of proceeds from product sales to the Taiwan Breast Cancer Foundation.
【Taiwan Breast Cancer Foundation】
Taiwan Breast Cancer Foundation is dedicated to raising awareness about breast cancer, promoting early detection, and supporting patients and their families. Its services include public education programs, breast cancer screening campaigns, patient counseling, support groups, and funding for research and treatment assistance.
COLOMBIA
In 2024, Casio produced and aired a TV commercial in collaboration with Liga Colombiana Contra el Cáncer (LCCC).
【Liga Colombiana Contra el Cáncer】
Liga Colombiana Contra el Cáncer (LCCC) is a non-profit organization in Colombia committed to promoting cancer prevention, early diagnosis, and treatment support. It also works to raise awareness, provide mental and social support for patients, and advance cancer research.
INDIA
In 2024, Casio supported the Active Noida Breast Cancer Awareness Run, a community-based charity event focused on promoting the importance of breast cancer prevention and early detection. As the gifting partner, the company presented the G-SHOCK Pink-Ribbon campaign models (DW-5600PK-1 and GMD-S5610PK-4) to the winners.
MALAYSIA
In 2024, Casio supported the UMMC Pink Run, a breast cancer awareness charity event organized by the Universiti Malaya Medical Centre in Malaysia. As part of its support, the company provided G-SHOCK Pink-Ribbon campaign models (GMA-S2100P-4A & GA-2100P-1A) as prizes for the event.
