XG / Yuto Horigome / Kanoa Igarashi / RUSHBALL
Yuto Horigome
Kanoa Igarashi
RUSHBALL
Diffculties,
moments of self-doubt,
fights we don’t know if we can win,
a path with no right answer.
When facing the unknown,
we feel most alive.
The seemingly impossible, the almost impossible.
The impulse that drives us forward, without fear of getting hurt.
G-SHOCK.
Built tough for all of us who live fully in the present,
who step beyond our limits,
and keep pushing forward, in time with our heartbeat.
Story of G-SHOCK
To create a watch that would never break.
It was a continuous cycle of challenge and setback.
More than 200 failed prototypes,
It seemed impossible.
The spirit of challenge was being tested.
Kikuo Ibe and his team kept pushing forward.
After years of relentless effort,
they arrived at a hollow structure that could absorb shock.
In 1983, G-SHOCK, the world’s frst shock-resistant watch, was born.
An unbreakable watch is an unbreakable spirit.
The very spirit of challenge.