Zizan Razak | G-SHOCK MALAYSIA

Official G-SHOCK Brand Ambassador In Malaysia

- ZIZAN RAZAK -

G-SHOCK is proud to welcome Zizan Razak as its official brand ambassador in Malaysia - a major milestone in bringing the world of watches together with the pulse of Malaysian entertainment scene. As the very first Malaysian ambassador for G-SHOCK, this collaboration continues the brand’s mission to unite the bold communities of Fashion, Art, Music, and Sports (FAMS) under one tough, expressive roof.

Hailing from Dungun, Terengganu, Zizan Razak is one of Malaysia’s most beloved entertainers. Rising to fame through Raja Lawak and Maharaja Lawak, he went on to win Super Spontan and Super Spontan All Stars, cementing his place in the comedy scene. - 1

THE CAMPAIGN - "TOUGHNESS IS MULTI-DIMENSIONAL"

The philosophy “Toughness is Multi-dimensional” comes to life with Zizan Razak — a true all-rounder who brings energy, authenticity, and resilience to every role he takes on. Whether he's on set or off-duty, Zizan embodies the G-SHOCK attitude: Genuine, Cool, Resilience, Obsessed, Confident, and Charismatic.

Zizan kicks off his ambassadorship with the iconic G-SHOCK 6900 series — a bold timepiece that revolutionized watch design with its signature front button and triple graph dial when it debuted in 1995. Three decades later, the 6900 still leads the way in durability, fearless design, and self-expression.

His bold personality, versatility, and unique blend of humor, influence, and charisma make him the perfect fit as G-SHOCK’s first Malaysian ambassador — bringing a fresh local spirit that reflects the brand’s fearless identity, passion for individuality, and legacy of toughness and innovation.

With Zizan on board, G-SHOCK Malaysia is set to power up its community-focused initiatives — bringing new energy, compelling stories, and unforgettable moments that go far beyond timekeeping.