Join G-SHOCK in supporting breast cancer awareness.
Published on 1 October 2024
These G-SHOCK watches embody the Casio commitment to pink ribbon campaigns, which raise awareness of the importance of early detection, diagnosis and treatment of breast cancer. G-SHOCK and Pink Ribbon are natural allies, sharing a dedication to building a world where everyone can be healthy, is free to be themselves, and never misses out due to illness.
To join G-SHOCK and participate in the movement, keep an eye out for fundraising campaigns and events around the world throughout “Pink October,” which is breast cancer awareness month, when the pink ribbon is out in full force.
G-SHOCK
PINK RIBBON
Support life-saving breast cancer research with the DW-5600PK, a black G-SHOCK with subtle pink accents, or the more compact all-pink GMD-S5610PK.
Sign-up for CASIO-ID to be notified.
Available Online on 11 October 2024, 11:00am.
Available in G-SHOCK Stores and Authorised retailer stores.
G-SHOCK
GLOBAL PINK RIBBON ACTION
JAPAN
In Japan, Casio will donate 5% of proceeds from the sale of these watches to J.POSH.
【J.POSH】
J.POSH (Japan Pink-Ribbon of Smile and Happiness) is a certified non-profit organization that has engaged in unique Pink Ribbon activities for over 20 years. These activities include promoting breast cancer screening, raising breast self-awareness, creating an environment conducive to screening, and supporting breast cancer patients and their families.
ALVARK TOKYO
As an official partner of Alvark Tokyo, Casio supported the team’s Pink Ribbon activities by providing pink G-SHOCK watches featuring the Alvark logo to players, team staff and cheerleaders.
©ALVARK TOKYO
Pink Ribbon quiz rallies were also held at the Alvark booth at home games. Participants were awarded a prize of a G-SHOCK with the Alvark logo. The events spread awareness of Pink Ribbon activities to many attendees.
©ALVARK TOKYO
※Activities from fiscal 2023 are shown. G-SHOCK continues to support Alvark Tokyo and its Pink Ribbon activities in fiscal 2024.
UNITED STATES
This year, Casio America, Inc. is donating $20,000 to the Breast Cancer Research Foundation (C) (BCRF).
【BCRF】
Breast Cancer Research Foundation (BCRF)
BCRF is dedicated to ending breast cancer by advancing the most promising research. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
For more information about BCRF, visit www.bcrf.org.
TAIWAN
In Taiwan, Casio will donate a portion of proceeds from product sales to the Taiwan Breast Cancer Foundation.
【Taiwan Breast Cancer Foundation】
The Taiwan Breast Cancer Foundation was founded in 1997 with the mission of prevention and education. Their aim is to provide preventive education, improve mammogram screening rates, and guide patients through the healthcare system to recover from breast cancer.
