THAT'S TOUGH
Toughness is the courage to exceed expectations
Toughness is not afraid of failing harder.
Toughness is vulnerable.
Toughness is feeling it all.
Toughness is what you define.
MASTERPIECE EVOLUTION
The development concept: origin and evolution. A true heir to the iconic design maintained since the very first G-SHOCK, with the evolutions of the material used.
Since the debut in 1983 of the very first G-SHOCK, the DW-5000C, the brand has embraced the challenge of continual evolution. The shock-resistant construction, born from the developer’s passion for crafting a durable watch that would not break even if dropped, and the iconic streamlined form, which was the natural result of that pursuit of strength and toughness, are evidence of the CASIO quest for advancement and untiring innovation, as still seen in 5000/6900/110/2100 G-SHOCK watches today.