TOUGH LIKE YOU
Updated 29 August 2025
Toughness is More Than Survival — It’s Domination.
From championing people who out-tough the challenges of daily life, to celebrating those defining their own success through bold ambitions. It’s no longer just about endurance— it’s about pushing limits, rewriting rules, and owning every space, whether at work, on-the-go, or doing your favourite hobbies.
Now, it's time to show the world how you surpass your limits and lead the way.
G-SHOCK isn’t just built to last; it’s built to lead.
TOUGH LIKE YOU
THE STORY
STYLE GALLERY
The world isn’t gentle; it doesn't wait nor slow down. It hits hard — with pressure, expectations, and obstacles. While some survive it, we push back — we're here to break limits; we're here to lead. We are the creators who paint outside the lines, the designers who redefine what style means, the musicians who make noise when silence is expected, and the athletes who turn concrete into playgrounds. We don’t ask for permission or seek approval. We adapt, we lead, we show up — anytime, anywhere.
GBM-2100A-2B
GBM-2100A-8B
GBM-2100A-4B
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GBM-2100 Other Colorways
G-SHOCK champions people who out-tough the challenges of daily life -- a tribute from G-SHOCK to those who out-tough the tough world day by day.
GM-2110D Line Up
Building on our legacy of crafting the toughest metal watches, we celebrate those who have forged their toughness over time. It's a statement of your strength, resilience, and unwavering commitment to staying true to yourself.
