THE TOUGHEST WATCH OF ALL TIME Casio & G-SHOCK Watches. Official G-SHOCK UK Site.
Born from a dream of "creating a watch that never breaks" in 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature.
He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.
Whether you're buying your very first G-SHOCK or looking for an iconic gift, we’ve got you covered. Browse the #1 selection of G-SHOCK watches online and find the perfect fit for any lifestyle.
NEWNESS
Always evolving, always ahead of the curve. The latest G-SHOCK watches bring fresh designs and bold colourways that keep pace with today’s lifestyle. Built with the same toughness at their core, these new releases push style and performance to the next level.
ICONIC STYLES
G-SHOCK surged in the mid-80s, adopted by skateboarders and urban subcultures for its legendary durability. From music to sports, our iconic G-SHOCK models have become street-culture staples, continuously evolving to inspire today’s contemporary designs.
"The Octagonal Powerhouse"
2100
Series
"The 90s Groundbreaker"
6900
Series
"The Square Icon"
5000 / 5600
Series
"The Trailblazer"
110
Series
LIFESTYLE
G-SHOCK isn't just a watch, it's part of who you are. From music and fashion to street culture and sport, G-SHOCK has become a global symbol of self-expression, toughness and style.
ADVENTURE
Peak to Sea.
Adventure born.
SPORT
For every moment,
move and win.
METAL
Forged in metal.
Made for excellence.
PREMIUM
Toughness you can
feel in every detail.
COLLECTIONS
Across every collection, one thing never changes: absolute toughness. From classic designs to bold new expressions.
Discover the G-SHOCK that speaks to you.
G-SHOCK BLOG
From everyday how-tos to deep-dive features. Explore stories, guides, and the culture behind G-SHOCK.
G-SHOCK SOCIAL
Join the G-SHOCK community for a daily look at our most durable, shock-resistant watches and exclusive behind-the-scenes content. Stay ahead of the game with updates on new watch releases and limited-edition drops.
Show us how you push the limits—tag us in your photos and use #GSHOCKUK for a chance to be featured on our official feed.
G-SHOCK LONDON STORE
Experience the world of G-SHOCK at our exclusive London store in Carnaby Street. As the UK’s only official brand location, we offer a hands-on look at our full lineup of digital and analog-digital watches. Whether you're a long-time collector or looking for your first rugged timepiece, our knowledgeable team is on hand to help you find the perfect fit.
Come view the latest drops in person and join the London G-SHOCK community. OPENING HOURS: Monday / Saturday - 10 am–7 pm, Sunday - 12–6 pm.
ADDRESS: 56a Carnaby St, Carnaby, London W1F 9QF
PHONE: 020 7494 2884
YOUR G-SHOCK HUB
From fresh new picks to models you’ve checked out. Continue your G-SHOCK journey, all in one place.