G-SHOCK X NEW ERA
A fusion of two icons of urban culture
G-SHOCK and New Era represent constant innovation and lifestyle products. Few brands are as rooted in urban culture and hip-hop as these two world-renowned style icons. New Era's 100th anniversary is therefore the perfect time for the two brands to continue their collaboration.
Designed down to the smallest detail
Quite deliberately, one of the two straps is based on the distinctive cap design of the classic New Era caps. A textile strap was therefore chosen, which consists of the same material as the caps, with additional leather trim as well as a green inner
Furthermore, the anniversary model includes a second interchangeable strap made of robust resin, which features a gold metal loop with an engraved New Era logo. The gold accents are inspired by the distinctive size sticker on the peak of every New Era cap, which is especially reflected in the display.
