G-SHOCK DEVELOPMENT STORY
G-SHOCK was born of an unwavering determination to overturn the prevailing view that watches were fragile things that easily break.
From this G-SHOCK toughness comes a line of watches slightly smaller than the originals.
These more compact watches are designed to bring the joy of a custom-fit lifestyle to even more people.
Forget about norms and conventions.
Express yourself with a favorite watch, one that fits who you are.
Don’t compare yourself to anyone else; go your own way .
This is our guiding principle.
This is where our journey begins.
I choose to go beyond myself.
To a fresh, new me, who is stronger and more beautiful than ever before.
Each new day better than the day before, taking every tomorrow even further.
With my G-SHOCK, companion for the journey, I take on new challenges.
Tough and resilient, I push ahead, becoming more and more myself.
I’m filled with confidence, knowing I’ll be my very best self in each new day.