A Defining Moment in Toughness - New G-SHOCK Premium Store Opens at Marina Bay Sands
The G-SHOCK Premium Store opens its doors; marked by a visit from the father of G-SHOCK, Kikuo Ibe.
Published 19 December 2025
The G-SHOCK MBS Premium Store opens as a destination dedicated to the spirit of resilience, innovation, and uncompromising design.
Created for those who demand more from timekeeping, the store reimagines the G-SHOCK experience through a premium lens—where iconic heritage meets modern craftsmanship. This space allows visitors to engage with the philosophy that has defined G-SHOCK for over four decades.
To commemorate the opening of the G-SHOCK Premium Store, we were honored to welcome Mr. Kikuo Ibe, the creator of G-SHOCK and the visionary who redefined toughness for the world. His visit marks a milestone—not only for the store but for every G-SHOCK enthusiast who believes in resilience, innovation, and purpose-driven design.
CONCEPT AND DESIGN PHILOSOPHY
The G-SHOCK Premium MBS Store transcends the traditional retail experience by embodying a carefully considered architectural narrative rooted in modern Japanese minimalism. The interior design reflects the brand's fundamental philosophy: a harmonious balance between resilience and refinement.
Design elements include clean lines, carefully proportioned spaces, and a dark, refined material palette featuring rich textures and sophisticated finishes. Bespoke references to traditional kumiko woodworking patterns are subtly incorporated throughout the space. These geometric motifs symbolize the harmony between structural integrity and artistic beauty, echoing the precision that defines every G-SHOCK timepiece.
The architectural forms, lighting design, and material selections holistically honor both the technical mastery and visual refinement found in Japanese craftsmanship.
Every curatorial choice—from ambient lighting to the tactile qualities of displayed materials—invites visitors to experience G-SHOCK not merely as functional instruments but as expressions of durability, performance, and timeless design values.
A VISIT THAT INSPIRES THE FUTURE
During his visit, Mr. Ibe explored the store, engaged with the latest collections, and shared reflections on the enduring philosophy behind G-SHOCK.
His presence served as a powerful reminder that innovation begins with belief— and that true toughness is as much about mindset as it is about materials.
As we look to the future, his visit reinforces our commitment to pushing boundaries while staying true to the original vision.
COMMEMORATIVE GIFTS WITH PURCHASE
To mark this landmark opening and the visit of Mr. Kikuo Ibe, exclusive Gifts With Purchase are available for a limited time—created to celebrate craftsmanship, collaboration, and G-SHOCK’s enduring legacy.
EXCLUSIVE KIKUO IBE SIGNED GIFT WITH PURCHASE
With the purchase of *selected Made-in-Japan G-SHOCK timepieces (refer to campaign Terms and Conditions for the full list), receive a specially curated gift inspired by the philosophy of G-SHOCK’s creator. This commemorative item honors the origins of toughness and the relentless pursuit of innovation that continues to define the brand.
MBS STORE OPENING - KEVIN SEAH × G-SHOCK
To celebrate the opening of the MBS G-SHOCK Premium Store, customers who purchase MRG timepieces will receive an exclusive Kevin Seah × G-SHOCK Gift With Purchase. Designed in collaboration with renowned Singapore-based creative Kevin Seah, this limited-edition gift reflects the fusion of Japanese craftsmanship, modern luxury, and contemporary design.
Gifts available while stocks last. Terms and conditions apply.
WELCOME TO THE HOME OF ABSOLUTE TOUGHNESS
The G-SHOCK Premium Store stands as a tribute to the past, a showcase of the present, and a launchpad for what’s next.
This is where #absolutetoughness lives. This is G-SHOCK.
G-SHOCK CASIO Premium (Marina Bay Sands)
Location: The Shoppes at Marina Bay Sands, 2 Bayfront Avenue, #B2 - 90B, Singapore 018972
Store Opened: 13 November 2025
Store Operational Hours:
Sunday – Thursday: 10:30 am – 10:00 pm
Friday, Saturday & Eve of Public Holidays: 10:30 am – 10:30 pm
