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Color, Material & Finish: How the G-SHOCK Became a Cultural Icon

Published on 29 September 2021

The father of the Casio G-SHOCK, Kikuo Ibe shares with Revolution how the watch he had designed in 1983 to be an indestructible tool, rose to become a global cultural phenomenon by appealing to watch lovers from all walks of life, using three principals: color, material and finish. A root-concept within the G-SHOCK's identity, which always pursues new colors to match new emotions, new materials to explore new levels of robustness and, lastly, new finishes for new sensations.

From the 1992 yellow DW5600 — the first G-SHOCK in color — to collaborations with the world’s most desirable street brands; to the use of metal in the hyper successful Aged-IP GMW-B5000V and the camouflage pattern GMW-B5000TCM-1DR, to the most recently launched MR-G HANA-BASARA, which features a DAT55G titanium case and a COBARION bezel that has been polished and finished like a precious jewel — the G-SHOCK has evolved from strength to strength to become an icon that transcends the world of watches, by exploring ever more daring dimensions of its own DNA.

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