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Published on 9 Mar 2022

MADE.TOUGH campaign is about the creators of tomorrow. Creators, who shape our future while still hustling
through their daily grind. They are the next chapter of talented individuals who will be making history in time to come.

This campaign celebrates these catalysts of change with G-SHOCK’s tough heritage
and rising talents around ASEAN. A tribute to these spheres’ deep affiliation with the birth of the G-SHOCK ORIGINS.

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