FUTUR
Collaboration Model
Published on 7 Mar 2023
G-SHOCK comes a collaboration model with FUTUR, an up-and-coming apparel brand from France. The base model is the octagon bezel GA-2100, and the coloring is basic gray with semi-transparent parts, all with a monotone finish. The small window at 9 o'clock is accented by a small gold hand, and the blue, white, and red colors of the French flag. This collaboration with a highly-rated street fashion brand like FUTUR results in a simple design that never goes out of style.
Face design
Gray translucent color
Back engraving
Band printing
LED light
Package
FUTUR
FUTUR was started by Felix Schaper and Benoit Fredonie in July 2014. Coming from two different backgrounds, — one from skateboarding, the other from apparel, FUTUR became a brand focused on polished aesthetics rooted in skateboarding with a high-quality touch.
