TOUGHNESS IS EMBRACING FAILURE

Kikuo Ibe - Dear Younger Me

Kikuo Ibe who created the unbreakable timepiece, G-SHOCK encountered his younger self 40 years ago, who was relentlessly striving to create G-SHOCK despite repeated failures. In this heartfelt journey titled 'Dear Younger Me,' Kikuo Ibe inspires the younger generation who are facing challenges beyond his younger self with his message about "Toughness is embracing failures."

Kikuo Ibe

The Father of G-SHOCK

Born in 1952, Kikuo Ibe earned a bachelor’s degree in mechanical engineering from the Faculty of Science and Technology of Sophia University in 1976, before joining Casio.

Initially assigned to the Design Department, Ibe was involved in digital watch construction development. In 1981, he proposed a rugged watch that would not break even if dropped and began developing a shock-resistant construction. After two years of hard work, the first G-SHOCK was released. Ibe later oversaw product planning for the MR-G series of G- SHOCK watches with a metal exterior and 18k gold G-SHOCK. While continuing to be active in watch development, Ibe also participates in G-SHOCK events around the world as the father of G-SHOCK, working to expand the global reach of the brand.

PROJECT TEAM “Tough”

This is the name of the team that worked with Kikuo Ibe to develop the very first DW-5000C model. In 1983, the team brought IBE’s vision of constructing “a durable watch that would not break even if dropped” to fruition with a tough watch featuring an unparalleled shock-resistant structure. To commemorate the completion of that very first G-SHOCK, a special model inscribed with the team’s name was distributed only to the eight-team members.

Precisely 40 years since the debut of the G-SHOCK, celebrating the four-decade mark by presenting an exciting new take on the very first G-SHOCK using innovative materials and finishes in the recrystallized series. Combining stainless steel recrystallization and deep-layer hardening technologies for the first time in a G-SHOCK, the inventive designs of these watches deliver unparalleled toughness and beauty.

DW-5040PG

MASTERPIECE COLLECTION

The development concept: origin and evolution. A true heir to the iconic design maintained since the very first G-SHOCK, with the evolutions of the material used. Since the very first G-SHOCK, the DW-5000C, the brand has embraced the challenge of continual evolution. CASIO quest for advancement and untiring innovation, as still seen in 5000/6900/110/2100 G-SHOCK watches today.

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