Before it had a name, G-SHOCK began as a mission.
When young Casio engineer Kikuo Ibe broke the mechanical watch passed down from his father, he set out to build something different—a watch that could take a hit and keep going.
That mission became Project Team Tough in 1981: over 200 prototypes, two years of pushing boundaries, and one breakthrough—a shock-resistant structure that redefined what a watch could be.
Every G-SHOCK timepiece today shares the qualities that made the original a legend.
- Shock, Drop & Vibration Resistance
- 200m Water Resistance
- Long Battery Life
- Clear, Easy-to-Read Displays
- Practical Everyday Functions (Stopwatch, Countdown Timer, Daily Alarms)
- Uncompromising Toughness est.1983
