G-SHOCK established the new concept of toughness in watches.
Resin, and then metal.
G-SHOCK has continued to progress on
a unique evolutionary path with respect to various materials.
The current form of the perfection we seek
is the strongest material to be born from aviation and aerospace research.
With reinforced carbon taking its place as the third material,
toughness enters a new dimension.
Some might call it crazy.
But the pursuit of toughness
that defies conventional thinking continues without pause.
Resin for strength and lightness.
Metal for strength and beauty.
The “third material” merges
the lightness of resin with strength surpassing metal
to revolutionize shock resistance.