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G-SHOCK is for the people who are passionate.
We support those who are living life to the fullest in this moment.

Rosalind Deaderick
1. Can you please introduce yourself briefly?
My name is Rosalind Deaderick.
2. What challenges have you faced, and how have you overcome them?
For most of my life, I felt like the freak in every room. I was typically the only one in my hometown with no eyebrows and an ankle length fur coat. My obsession with erotica and the bizarre was something that would always scratch at me, but it was difficult relating to others. I was probably the only kid at my high school with an extensive collection of bondage magazines. It felt like my best friend, Clio, and I were the only two people in the world for so long. It’s isolating and unforgiving to always feel out of place. You truly develop a complex; almost like a form of depersonalization. Later, when I moved to New York City, I hit the ground running. After years of feeling like the only freak in the room, I found other freaks. I started working for The Cast, my home away from home, and was embraced by the people here. I’d be a much wealthier woman If I had a nickel for every time someone walked into The Cast and said “Wow, you fit right in here.” Then artistic opportunities that excited me began popping up, and I found myself finally feeling recognized for who and what I was: a truly weird individual. It’s a ridiculously wonderful feeling. Seek out your people; they’ll save your life.
3. What inspired you to start this journey, and what drives your passion for it?
The more traditional path of going to college, etc. started to seem unappealing to me around the age of 16 or 17. I wanted to scratch my eyes out just thinking about it.. So I called my friend & mentor, Z Berg, to plead for some form of guidance - What the hell do I do with my life? She told me that I was never meant for the traditional path and that I needed to jump on my future now before I got too scared. She literally said “You would hate LA. But you would make New York your bitch. Go. Now.” So I did. I saved up $5k doing a crappy job and moved to NYC. The driving force in my life is moreso a philosophy, I suppose, and it stems from a lot of the irrational fear around risk and punishment that I grew up with. I started telling myself “Say ‘yes’ to everything. If it goes well, that’s great. If it goes bad, at least you have a good story.” I don’t recommend applying this philosophy to everything because it can land you in some sticky situations. However, using this logic has pushed me to experience more than I ever thought I would. And that’s how you grow and learn about the person inside you. You don’t come out knowing what you’re going to do in life, and it will eventually end, so you may as well go for it.


4. In your life, what moments do you consider the most meaningful or precious?
When my best friend and I were apartment hunting, there was a moment when we stood on the roof of a place we almost moved into. We looked out over the skyline, looked at each other, and just hugged so tight. Very much a ‘oh my god we actually did it’ moment. She and I also got to go backstage at Whiskey A Go Go with Dead Boys and actually photograph and hangout with the band. I was ‘the chick from The Cast’ and I’d never felt more respected in my life. Again, it falls back on that theme of finding your people. At one point, Cheetah Chrome started banging on the bathroom door while we were in there. When we finally emerged, his face fell and he started apologizing profusely. All the roadies thought they were about to watch him go off on us. Nope. I got an apology text from him 10 minutes later as well. And finally, when I started writing again. It was like all of a sudden I remembered that it’s the only thing that makes me feel sane. It was beautiful when I finally started journaling, and inevitably taking my writing more seriously again. I thought that passion had been lost, or perhaps an illusion. Realistically speaking, I just wasn’t ready to face anything yet. Now I have the space to do it and the pen has become the single item in my purse that truly keeps me moving. If you ever see me aggressively scribbling in a composition notebook, just know that I’m working some stuff out. Leave me be.


5. What are your aspirations or plans for the future?
Who knows? Right now I’m trying to recenter and take modeling a bit more seriously. But man, my passion has settled so comfortably at The Cast for the time being. So I’ll certainly be here, slinging leather and doing my shop girl thing for quite a while. Like I alluded to before, it’s the first real happiness at a workplace I’ve ever had. In my own realm of creativity, however, I’ve begun editing my writing. My goal for this year is to start publishing my work - I started a Substack and am already getting encouragement from all the fabulous women writers in my life, my mother specifically. It’s time I started putting myself out there in a more vulnerable way - I think I owe it to the girl inside me that still quivers at the concept of shame. Hiding your heart isn’t worth anyone’s time.
