G-SHOCK Features Define the Tradition of Tough Watches

In the field of rugged watches, G-SHOCK stands apart. Why is G-SHOCK so popular? Our rugged technology is some of the best in the world. In the early 1980’s, G-SHOCK set out to create a watch that was near indestructible, and in 1983 G-SHOCK released the DW5000C, a watch that gained prominence for its impeccable toughness. Utilizing a revolutionary design with a hollow guard structure, the first G-SHOCK watch began the modern era of rugged watches. That first G-SHOCK watch continues to inspire G-SHOCK watches through innovations that push the boundaries of tough watches to new limits.

Casio innovation never stops, and that’s why G-SHOCK brand watches are known for consistently pushing beyond those limits. Casio G-SHOCK has built a 40+ year reputation on the value of toughness and has proven through incredible experiments just how tough their rugged watches really are. Casio pitted the G-SHOCK watch against the tires of a truck, the concussive force of a hammer, and the sudden impact from a fall. These experiments point to the ingenuity of G-SHOCK watches, and G-SHOCK’s commitment to craft the ultimate in tough watches makes it a clear leader. Specializing in shock protection, G- SHOCK recognized early on that shock protection can mean multiple things, including protection from vibrations and protection from impacts. Shock resistance has to address them all, and that’s exactly what G-SHOCK continues to accomplish. A G-SHOCK brand watch is trustworthy, and trustworthy means tough. Explore the many G-SHOCK features that explain why G-SHOCK watches are so popular. These G- SHOCK features help to define the industry of rugged watches.