During the G-Shock boom that occurred in the United States in the 1990s, the DW-6900 series was particularly popular. It was a big hit in the street scene with skaters, surfers, and HIPHOP. Its design presence and unique visuals have also made it a favorite product of many celebrities.
All form lines are designed in concentric circles. The conical bevel of bezel keeps the profile from looking too bulky and reduces interference with the wrist.
Layering the dial on top of the LCD provides design possibilities.
The ingenious three circular graphics work in tandem to enrich the LCD face.
Designed and developed to control the backlight, its sense of stability lifts it out of a merely functional role and cements it as an icon of strength on the G-SHOCK’s exterior.