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Published on 4 Apr 2022
The very first G-SHOCK — the DW-5000 — debuted in 1983. Its timeless design, perfected right from the beginning, was born of a pursuit of the ultimate toughness eschewing all hints of the extraneous.
A design concept soon inherited by the first analog G-SHOCK model — the AW-500 — released in 1989. This concept was realized with a rock-solid design that looked almost like it was carved out of a single block of resin, removing everything non-essential.
The first GA-2100 watch was introduced in 2019, expanding the possibilities of toughness and analog style. Heir to the DW-5000 and AW-500’s conceptual design frameworks, it leveraged the latest technologies to capture the essence of their identities in a new physical form. This meant nothing short of creating a new standard-bearer for G-SHOCK, re-envisioned from the vantage point of the brand’s beginnings, now some 30 years after the AW-500’s debut.
The development concept: slim and compact. The determination to eschew the extraneous realized not just in design, but in size as well. It took revolutionary new technologies — from the thin module to the Carbon Core Guard structure — to achieve this. Distilling the very essence of the original DW-5000 design, the watch introduces a reconstructed form that is sure to integrate smoothly with contemporary lifestyles and fashion.
This was no design merely pursuing simplicity. The designers’ intent inspires the GA-2100 down to the finest details, like dimensional dial and index. The monochromatic color scheme features an optimized combination of hues hand-selected from a range of color charts.