G-SHOCK has always embraced the spirit of challenge in its untiring pursuit of the ultimate toughness. In 1983 the goal was to build a watch that would never break, the very first G-SHOCK was born — the DW-5000. Not much later, in 1989, the AW-500 arrived, offering the same shock resistance but as an analog watch. Fast forward to today, and the GA-2100 line hits the scene — the timeless spirit of toughness of those two epoch-making models, fused cutting-edge technologies to create timepieces like nothing you’ve ever seen before.
THE NEW STYLE OF G-SHOCK
The very first G-SHOCK — the DW-5000 — debuted in 1983. Its timeless design, perfected right from the beginning, was born of a pursuit of the ultimate toughness eschewing all hints of the extraneous.
2019: The GA-2100
The first GA-2100 watch was introduced in 2019, expanding the possibilities of toughness and analog style. Heir to the DW-5000 and AW-500’s conceptual design frameworks, it leveraged the latest technologies to capture the essence of their identities in a new physical form. This meant nothing short of creating a new standard-bearer for G-SHOCK, re-envisioned from the vantage point of the brand’s beginnings, now some 30 years after the AW-500’s debut.