The G-SHOCK pulled off its astonishing debut in 1983 as a tough watch that would not break even if dropped.
The brand has incorporated a diverse array of cultural influences since then, continuing to evolve in a way unlike any other.
In 2010, a fresh new face joined the G-SHOCK family: a new standard analog model, the GA-110. With its current trend-savvy combination of large case size and subcultural acumen, the watch delivered an overwhelming sense of presence and unique detail that won over young people worldwide in the blink of an eye.
Ten years have passed since that day. Having continued to evolve in a dazzling array of diverse models, the GA-110 now arrives at a new peak moment in its history, with the new metal-covered construction. The original CMF design delivers fresh new colors, materials and finishes. Distinctly tinged with the DNA of the GA-110, its forebear, the new GM-110 presents its own completed form, a model offering both strength and beauty as a watch.
The origin and its evolution. Each inspired by its own special spirit of toughness, the GA-110 and GM-110 create G-SHOCK history in novel forms.
Setting Sights on New-Generation Analog Watch
A new trendsetter, when digital was mainstream for youth-oriented models of the day, the GA-110 was designed to present an analog model like nothing the world had ever seen before. It was a turning point that set the historical trajectory of the ever-evolving G-SHOCK brand into serious motion.
Taking It Even Higher: Evolution in Year 10
The year 2020 saw the appearance of the GM-110, featuring a metal-clad exterior. Heir to the identity of the GA-110 with its large case size and mechanistic face, the GM-110 presents a legitimate evolutionary progression with its ever-more-industrial semblance.
STORY OF THE G-SHOCK 110 SERIES
A Vision of Toughness × Steampunk
A series with roots in Steampunk, a popular sci-fi genre with subcultural appeal, where gargantuan structures encompassing powerful steam engines and complex, intricate control mechanisms exude senses of heft and bulk. With inspiration drawn from Steampunk’s retro-futuristic vision integrating street sense with technological savvy, the concept of a steam-powered G-SHOCK was born.
Original Design Combines Large Case and Layered Dial
Going back to zero in development, and pursuing every minute detail, delivered a design that set the series apart from any conventional analog model. Staggering repetitions of shock resistance-focused trial and error led to new part molding and configuration.
Case sizes were among the largest in the G-SHOCK line. Rivet-style design throughout made for a powerful, rugged look, while the dial featured four-layer lamination. A pairing of gear-shaped hands with a steam engine shaft-inspired Y-shaped part lent a mechanistic edge to the face. The increased number of intricately detailed parts—achieved with original Casio processes—enabled multi-color exteriors as well.
All-Time Record, No. 1 Sales Worldwide
The GA-110 made its debut in 2010 with a hyper-complex look that rapidly won over young people worldwide. It went on to develop into a dazzling array of variations and collaborative efforts involving a range of cultural influences. Ten years on from its inception, the GA-110 has carved out an unshakeable iconic status for itself as a top G-SHOCK seller worldwide.
With its distinctive design, inventive color variations and diverse record of collaboration,
the GA-110—now in its tenth year since inception—boasts top G-SHOCK sales worldwide.
Keeping pace with the times. Keeping pace with culture.
The model continues to share its spirit of toughness with the world.
The first model, with fluorescent color scheme.
Multi-color design achieved with a laminated look in dial parts.
Metallic gold coating applied comprehensively.
Polarized ink coating displays different coloration depending on angle of viewing.
Bringing out leather-like textures in resin with precision molding.
Attractive indices with four natural diamonds.
Camouflage patterning achieved with dimensional multi-angle printing.
The textures of sweatshirt fleece achieved with multi-angle printing.
A punch processing is applied to the two-tone molded band.
G-SHOCK MAN BOX
Model developed in collaboration with G-SHOCK MAN, featuring a distinctive, vivid color scheme.
Model developed in collaboration with graphic designer Eric Haze.
DEE AND RICKY
Model developed in collaboration with NY accessory brand Dee and Ricky.