BAND OF CHALLENGERS

The difficult.
The uncertain.
The path without answers.

Despite everything, we take it on.
Because these moments, we feel most alive.

Band of Challengers
For everyone who challenges themselves.

Artist Group

Yuto Horigome

Skateboarder

Kanoa Igarashi

Surfer

RUSHBALL

Dance duo

Bettylou Sakura Johnson

Surfer

Chloe Covell

Skateboarder

Story of G-SHOCK

To create a watch that would never break

It was a continuous cycle of challenge and setback.

More than 200 failed prototypes,
It seemed impossible.

The spirit of challenge was being tested.
Kikuo Ibe and his team kept pushing forward.

After years of relentless efort,
they arrived at a hollow structure that could absorb shock.
In 1983, G-SHOCK, the world’s Frst shock-resistant watch, was born.

An unbreakable watch is an unbreakable spirit.

The very spirit of challenge.

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