What does “Shock Yourself” mean?

Shock Yourself is a call to set your own standard, push beyond doubt, and surprise yourself in the process. It shifts the focus from meeting everyone else’s expectations to discovering what you can do next. Explore the history and identity of G-SHOCK.

Which watches are featured on this page?

The campaign’s primary featured models are GA2100-1A1 and DW5600BB-1. The page also highlights the Bold Camo series. View GA2100-1A1, view DW5600BB-1, or shop the Bold Camo series.

What is the difference between GA2100-1A1 and DW5600BB-1?

GA2100-1A1 has a slim octagonal case, an analog-digital display, and Carbon Core Guard construction. DW5600BB-1 uses the classic G-SHOCK square profile with a fully digital display. Both deliver an all-black G-SHOCK look with two distinct ways to read the time. Explore 2100 Iconic Styles or explore 5000/5600 Iconic Styles.

Where can I find more G-SHOCK styles?

Start with the G-SHOCK Iconic Styles guide to compare the classic 5000/5600 square, the slim octagonal 2100, the triple-graph 6900, and the large-face 110 series. You can also continue directly to the campaign’s Bold Camo collection.

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G-SHOCK promotional graphic used as a poster image.

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